Champion's League trophy to go on tour for Heineken adverts.

Heineken the official beer of the Champion's league is taking the famous trophy across the world and secretly filming fan's reactions as part of a brand new viral marketing campaign. 

The Dutch beer has been linked as premium sponsor with the Champions League since 1994 and  last May signed up with Uefa till 2015. Speaking on the deal last year Alexis Nasard, chief commercial officer at Heineken, said: 

"The UEFA Champions League is one of the world's premier sporting competitions with unrivaled international reach and professional standards. This makes it a perfect match for Heineken, the world's most international premium beer brand.The sponsorship plays an important role in fueling the continued growth of the Heineken brand around the globe."

The beer has also linked up with a number of former players as brand ambassadors. Edwin Van der Sar, former Chelsea midfielder Ruud Gullit and Dutch international Ronald de Boer will be travelling with the trophy at various stages of the tour. 

You can watch an exclusive clip of the advert here .