Tottenham Hotspur may have missed out on a slot Europe's premier footballing contest but its business manoeuvrings are of Champion's League quality.
The club has paired with EA Sports to promote its latest third-kit - manufactured by Under Armour - in the latest version of FIFA 13. Launched last Wednesday, the kit was revealed using an EA SPORTS ‘FIFA 13’ gameplay video, see below.
Additionally, EA SPORTS will create a special Tottenham Hotspur game cover for FIFA 13, which fans can download from tottenhamhotspur.com from the 28th of September when the game launches.
The launch of the game forms part of EA's ambition to make its FIFA franchise 'the social network of the world game.'
And as part of the deal, the EA SPORTS Dugout, a mobile gaming trailer, will be promoted at certain Spurs home games where fans can play EA SPORTS titles.With US sportswear brand Under Armour looking to gain a foothold in the UK market, this deal undoubtedly males sense. And with Spurs as the fulcrum of the tie up between the US giants, you have to suspect the North London club will be financially well-rewarded.
With the ever-savvy Daniel Levey at Spurs' helm, its recent transfer deal with Real Madrid, which saw the side lose Luca Modric, was also marked by a "commercial partnership" between the pair.
The agreement pertains to players, coaching, best practices and commercial relationships according to a statement from the club.
This vague statement may have been a statement to sweeten the news Spurs was losing one of its most potent on-field forces to the Spanish champions. However, this looks lime a potential win-win situation for both clubs.
For while Real Madrid may have superior credentials on the pitch, in terms of trophies in the cabinet, Spurs are leagues ahead commercially. So in return for Levy et al sharing their business acumen, in terms of branding and commercial tie-Ups, they could get first dibs on potential on some of Real's young talent and academy graduates.
With the Spanish model of football the toast of the world game, this could pay dividends to the White Hart Lane faithful.
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