BT Sport are set to strengthen again by recruiting Grant Best, as senior channel executive producer. Best is one of the most highly regarded directors of live sport directing and producing more than 1,000 live sports events worldwide winning a Sports EMMY for his work on the 2010 FIFA World Cup in South Africa.
This also comes in the wake of BT poaching Jake Humphrey from the BBC, as presenter for the telecoms giant's Premier league football coverage. BT won the rights to show 38 live games a season for three seasons, including 18 of the best quality ‘first pick’ games, which is the first time anyone but Sky has won any of the prime live Premier League matches. This comes in the wake of the mega £3Billion deal brokered in the summer, in which BT will be paying £246 million per season beating ESPN for the rights
Best will begin his new role on November 1 and will report to Simon Green, director of BT Sport.
Simon Green said: “We are delighted to have secured someone of Grant’s
quality to help to mould the new sports channel.
We know that we have to make this a top quality channel that sports
fans feel they can’t afford to ignore. That is why we are bolstering the
in-house talents at BT with some of the finest TV talents to work
behind the scenes and in front of the camera. Grant’s
quality and pedigree cannot be questioned and we are very happy that
he’s decided to join us to be involved in this incredible opportunity to
build a brilliant new sports channel.”
With BT set to step into the world of football broadcasting next season, we at Total Digital Football will be looking on with interest. It's also just been announced that the company have signed deals with MLS, Ligue 1 in France, Serie A in Italy & the Brazilian championship to broadcast over the next three seasons.
The brand will have to pull out the stops to prove itself as a credible rival to Sky Sports dominance in the arena, whilst the poaching of Humphrey and the hiring of Best seem wise additions to the telecoms behemoth's fledgling football broadcast team.
With BT set to step into the world of football broadcasting next season, we at Total Digital Football will be looking on with interest. It's also just been announced that the company have signed deals with MLS, Ligue 1 in France, Serie A in Italy & the Brazilian championship to broadcast over the next three seasons.
The brand will have to pull out the stops to prove itself as a credible rival to Sky Sports dominance in the arena, whilst the poaching of Humphrey and the hiring of Best seem wise additions to the telecoms behemoth's fledgling football broadcast team.
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