Arsenal today have announced that they have relaunched the clubs website.The move which was announced today via Twitter with the club switching to a more visually pleasing, simple design to reach out to the clubs increasingly global fan-base.
The move will be seen to consolidate the clubs brand internationally; after the club recently announced that it was set to visit Indonesia as part of the clubs preseason preparations for next season. Whilst fans have been calling for signings on the pitch, the club has had a busy year consolidating commercial deals. With the signing of a bumper £150million sponsorship deal with airline Emirates back in November the major highlight, along with key international deals with African partners Airtel & Malta Guinness.
Redesigning the website will also been seen as a way to push the North London clubs online offering. This currently focuses on two main areas firstly the clubs online store which offers everything from club shirts to Arsenal garden gnomes. Secondly the online offering of the clubs online TV offering Arsenal Player, which offers post and pre match interviews and exclusive interviews with the players.
At £33 for a season, its a costly investment that have been made by the club in partnership with
Ostmodern who have collaborated with the club in designing and implementing the Arsenal player across the site. Aside from this two main hubs the club will also be developing a whole range of other online products from the clubs Lottery, online gaming & specialist football schools which will all benefit from the relaunch of the site. Along with the integration with social media, and the merge with Arsenal Player, will reposition the Gunners digital offering to appeal to a growing fan-base. The website was created in partnership with digital agency Ripple effect , who has worked on the redesign of website. Previously the company has worked on the sites of Bolton Wanders, Everton and the NHS. Hopefully the relaunch will aid the North London club, who are currently sixth in the Premier League.
Hello Mitch, good article. I would like to clarify that Ostmodern designed the original Arsenal Player video on demand service. As a separate project they then worked on the creative direction, user experience, user interface and graphic design for arsenal.com
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