Manchester City announce link up with ticket marketplace.

Manchester City, have announced that Europe’s leading online ticket marketplace, Viagogo, has become the club’s official ‘Ticket Exchange Partner’.

The service launching ahead of the 2012/13 season is the most unique within the Barclays Premier League and will provide Superbia and Platinum members with a quick, easy and legal way to re-sell football match tickets they cannot use to other City fans. The service will enable members that have spent their hard-earned money on a seasoncard to recoup the cost or make a small profit back for matches they cannot attend.

All Members also have the ability to purchase tickets that become available through the exchange scheme.  This ensures fans with, or who are on the waiting list for a seasoncard, receive priority tickets, thus enabling supporters to help one another. Through the partnership, supporters will have more opportunities to see their team play at the Etihad Stadium, ensuring more fans are in the stadium at kick-off to provide an electric atmosphere for all Barclays Premier League games.

Danny Wilson, Head of Sales and Service for Manchester City said:  “Demand for tickets and Memberships over the last couple of seasons has gone through the roof.  Our new partnership with viagogo is great news for both supporters who are occasionally unable to use their seasoncards and fans struggling to get a ticket to must-see games.  It’s another small step in providing our fans with a premium supporter service, which is flexible and great value.”

Edward Parkinson, from viagogo said: “We are proud to have another top Premier League side on board. The new service will reward seasoncard holders for unused tickets and help the club fill seats that may otherwise have been empty, ultimately providing a better atmosphere for fans and players.”

The deal is unique as that many Premier League clubs run many of there ticket exchange schemes internally to little external fan fare. The link up between viagogo & City seems to be a smart one, with the blue half of the Manchester. City are currently enjoying huge amounts of interest from home and abroad, thanks in part to a dramatic last gasp win of the Premier League last year.