Chelsea & Samsung set up Global Football Camp.

Chelsea have announced a new global football camp scheme with long term sponsor Samsung.  The ‘Dream the Blues’ campaign, spans eight countries across four continents, aims to encourage football-loving children, aged from nine to 13, to develop and achieve their football "dreams". 

The initiative is an expansion of the Samsung-Chelsea FC Youth Football Camp programme, which has already benefited 5,000 children across the world since 2007. With the deal maintaining the close links between the West London club and the electronic brand, who has been sponsoring Chelsea since the 07/08 season, and recently signed an extension with the current European Champions till 2015.

Throughout the campaign, Samsung and Chelsea will visit youth football camps across the eight countries to provide training for local children to learn ‘The Chelsea Way’ from Chelsea Foundation coaches. From each of the local camps, the 16 most passionate participants will be selected to attend the Blues Camp in London to train and meet with the Chelsea players. The final camp will also offer successful participants the opportunity to build global friendships through football.

Applications will be given to Samsung Home Appliance customers in Mexico, Nigeria, Ghana, Republic of South Africa, China, Thailand, Brazil and Turkey. The campaign kicked off in Mexico on December 21, and local youth football camps will run in each country, ending in Turkey in April, 2013. The final Blues Camp will take place in London in May, 2013. 

Chelsea players Juan Mata, Fernando Torres, Victor Moses and Oscar have been appointed as ambassadors to promote the campaign to football fans and Samsung customers around the world To convey the campaign slogan ‘The dream starts here’ is being used. Along with a number of interesting Youtube videos to promote the cause.

 

Fernando Torres, Chelsea striker, campaign ambassador & £50 million failure  said, “We are happy to be part of this exciting campaign and be able to influence football-loving youngsters around the world to achieve their footballing dreams. We hope many Samsung and Chelsea fans participate in and are inspired by this campaign, and we look forward to meeting some of the kids." 

The move is a bold one from Chelsea, and shows the true global draw that Chelsea has with a commercial deal with a mega brand such as Samsung. With such a wide ranging global campaign, this could be the start of an interesting time for the Blues.