Chevrolet unites LFC and MUFC in footie campaign... #FAIL

Words: Ronan Shields

In a sign that the world has GONE MAD and that ‘the people’s game’ is now the possession of corporate interests, Chevrolet has released a YouTube video showing Manchester United & Liverpool players as one.

The US car manufacturer – which has commercial relationships with both clubs – has just released a video showing four players from each team as one entity reading a monologue to camera, see below.

Ryan Giggs, Rio Ferdinand, Robin van Persie and Paul Scholes appear in the ad for MUFC, while Liverpool's representatives are Jordan Henderson, Joe Allen, Glen Johnson and Jonjo Shelvey.

The video has been dubbed ‘The Manifesto – Chevrolet FC’ and the accompanying social media campaign runs with the tag line ‘What Are You #DrivenBy?’

“Manchester United and Liverpool FC are unified by a mutual respect and driven by success…,” reads the blurb on the official ChevroletFC YouTube page. 

However, social media channels are already are awash with mixed responses with many fans claiming that the ad is simply a demonstration that the US brand does not get English football and that naïve minds are responsible for the campaign.

All three of the parties and associated players are of course paying lip service to the campaign. However, at TDF here we find it difficult to imagine MUFC stalwarts such as Ferdinand, Giggs and Scholes entered into the collaboration with their fiercest of foes wholeheartedly.

A LFC fan's interpretation of MUFC's home kit

After all, the Twitter spat between the two teams' sets of supporters over their most recent kit launches still remains the most popular post ever to have appeared on this blog! Remember the below?

MUFC fan's reaction to the Suarez race row incident

Anyway, the video has surfaced as the two teams prepare to square off at MUFC’s Old Trafford next Sunday (January 13) where I’m sure we’ll see a full house of supporters who’ll give us a reminder that there’s no love lost between the two.  

Chevrolet, what were you thinking?! 

If you have read this far then please feel free to leave your opinion on the matter, even if you disagree with TDF's #FAIL judgement or not...