William Hill sign up with the FA.

Bookmakers William Hill are set to become the latest brand to sign a sponsorship deal with the FA in time for the the third round of the FA cup.

The London based company has signed a two and a half year deal, which would see the brand sponsor the England national team into the 2014 World Cup. They have also signed up as primary sponsor for all ITV live broadcasts for the competition. William Hill now join McDonalds, Vauxhall, Budweiser, Umbro and Mars as primary sponsors of the national side.The deal signal's the brands first foray into English football after recently signing up for sponsorship of the Scottish Cup for three years.

Budweiser  also have a major advertising campaign to coincide with the third round of the cup, when the Premier League sides get involved with the action.  The new radio advert features West Ham manager Sam Allardyce giving a rousing team talk before the brands sloagan of 'grab some buds' is shouted by the team.West Ham take on Sheffield Wednesday away from home on Sunday.