As we all know Manchester
City may have missed out on Eden Hazard this week with the precocious Belgian
talent deciding to move to the European Champions Chelsea for a reported £32
million pound fee.
However away from the football field
they have pulled out a real coup by securing Tom Glick from Derby County to the
newly created role of chief commercial and operating officer. Glick has worked his way up through up various
teams in the USA climaxing in a role as chief Marketing Officer for the New
Jersey Nets basketball team. It’s not the first time Manchester City has
headhunted from another team. Omar Barreda was taken from Barcelona last summer
and is currently serving as the clubs Partnerships & Senior Sales Manager.
The benefit for City is that they now have a capable individual who has
had extensive experience in the states, another key market for the new Premier
League champions. City in recent months have signed strategic sponsorship
agreements across the World with Nike
, Foursquare
Software company MLJ
& telecoms
provider Etisalat.
This flurry of sponsorship activity would seem to suggest that the club’s
strategy is to accrue as much money before the UEFA financial Fair play rules
kick into effect in 2013. All of which means that City could no longer spend
more than they earn, especially after losing a record £197 million last year.
With Glick moving to City he will be expected to generate further income
streams backed on the prestige of the clubs first Premier League title. So with
a potential summer of big spending on players, the men from Abu Dhabi will be
hoping the signing of Glick will be of significance on a commercial level for
the club.
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