UEFA are upping brand presence over the next few days with the Champions league final & Champions Festival is taken to a larger global audience than ever before through digital activity,including live streaming of the final for the first time.
During the free four-day football celebration leading up to the UEFA Champions League final, UEFA will use key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share unique content from the UEFA Champions Festival in Munich with fans around the world.
In a world-first for UEFA, the Ultimate Champions match will be streamed live across UEFA.com, Google+ and YouTube. The match will feature European footballing legends such as Cafu, Fabio Cannavaro, Patrick Vieira, Samuel Eto’o, Gianfranco Zola and Roy Makaay. This follows Youtube streaming live games of the Copa America back in 2011.
In addition, UEFA is launching a groundbreaking global Foursquare campaign. This global activation will engage fans at the festival and around the world. Additionally, fans can ‘check in’ anywhere they are watching the 2012 UEFA Champions League final by using the phrase ‘UEFA Champions League’ as a shout and can unlock the official Foursquare UEFA Champions League final badge.
Alexandre Fourtoy, UEFA’s Director of Communications, said: “This is going to be a true digital festival. Our goal is to engage fans in Munich, as well as those around the world, in the UEFA Champions League final festivities by using a range of digital platforms that are easy to use and interact with. We hope that the new Foursquare activation coupled with Google+ hangouts will bring the finals of the UEFA Champions League to life for those fans who can’t attend the event.”
The UEFA Champions Festival takes place in Munich’s Olympiapark from 16-19 May and features a host of activities that are free for all to enjoy. UEFA Have already kicked off proceedings via the organizations official Youtube channel (see above) and the official UEFA public viewing of the UEFA Champions League final which kicks off on Saturday.
UEFA has teamed up with Google+ (see above) to engage fans with numerous interactive activities throughout this four-day festival, including giant photo booths with a direct link to Google+, enabling fans to share photos with their friends. In addition, ex-Chelsea FC defenders Graeme Le Saux and Celestine Babayaro will both be dropping in for Google+ hangouts.
This digital campaign will ensure that the estimated 60,000 fans attending the festival, as well as the millions of UEFA Champions League fans around the world, can interact with the events and share experiences online.
Follow @UEFA.COM on Twitter to get involved. UEFA will also be tweeting daily from the festival using #championsfestival along with #championsleague to share the festivities.
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