Manchester City’s press office has been in over-drive this
week with the newly crowned English champions announcing a tie-up with
location-based Foursquare.
The team’s marketing department is now using a Foursquare, a location-based social
network that encourages users to ‘check in’ to venues, to promote its
merchandise at both the Etihad Stadium and elsewhere.
Fans at the Etihad stadium can use Foursquare to share
photos and tips on the venue in return for special offers plus there will also
be an official MCFC Foursquare badge.
Manchester City fans can also check in to the club’s
official merchandise stores and Heart of the City venues further afield as well
as use the social network to share which bars they are going to watch televised
games at.
The club’s Foursquare page has already attracted to 16,000
fans and Manchester City teamed with EA Sports to give away official replica club jerseys who ‘unlocked the badge’ at last
Sunday’s clash with QPR.
The partnership follows similar arrangements between the
club and other leading online and social media networks, including YouTube,
Facebook, smartphone users can download the Foursquare app from their respective outlets such as Apple's App Store and Google's Play.
Richard Ayers, a member of Manchester City’s digital team,
said its digital marketing efforts were motivated “to build more meaningful and rewarding
relationships with fans, wherever they are in the world”.
Johnathan Crowley,
director of media partnerships at new York-based Foursquare, also said the
tie-up would also help bolster its relationships with US audiences.
It's great that they'll
not only be engaging with fans at Etihad Stadium, but also helping US fans find
places to watch the games while rewarding them with discounts on official team
gear," he said.
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