Football League's move to appeal to Global Sponsors can only end well.

The Football League have announced of it's intention to appeal to global sponsor's by taking on several commercial executives.


The move is a smart one by the governing body for the footballing league sides, as it aim's to make up for the shortfall of £24 million from Sky under a new deal that starts at the beginning of the 2012/2013 season. The leagues sponsors currently are Npower, Johnstone's Paint & Carling. However the fact is that the organisation is a attractive prospect for any potential sponsorship investors. 


The Championship average attendance  stands at 17,562. This is by far the highest second division attendance across all the major European leagues. The football is competitive, with the top half of the table all seemingly fighting for the play-off places come the end of the season.


 Whilst the league is also the breeding ground for many top professionals. Arsenal's duo of Theo Wallcott & Aaron Ramsey both had stints in the Championship and now have represented their countries over 40 times between themselves. This element could certainly branded successfully, especially to the South East Asian market who have a fierce passion for the English game. Fans of Leicester City and Carling cup finalists Cardiff City can certainly vouch for this. 


However this is not the first time a major brand has worked with the Football League. Coca-Cola ended it's 6 year sponsorship with the league in 2009. After running a number of successful marketing campaigns  including the win a player competion & show your colors campaign. The potential to reach a large, passionate and loyal audience is huge and if dealt with correctly could earn millions for the league.