Aston Villa and Premier League title chasers Manchester City are looking to strengthen their digital teams. Villa who currently lie in 15th place in the league are looking for a Web manager to strengthen their digital presence which includes a paid for television subscription service AVTV.
The Villans will be eager for a website manager to deliver the team's digital brand to a wider audience having just signed a new record £15m shirt sponsorship deal with Italian kit suppliers Macron. The club have seen to be trying to diverse content recently by producing regular Audioboo chat's with first team players. The new web manager will look after the whole range of content across Villa's website, with the aim of encouraging e-commerce business from the online retail aspect of site along with raising traffic overall.
Whilst Manchester City are looking to add to their content team to keep up with their expanding digital content on their site. The blue half of the city have been aggressively expanding their digital services over the last two years, as the club is striving to catch up with cross city rivals Manchester City, whilst also trying to appeal to new audiences in Japan and the Middle East.
In sponsorship news City have announced a new deal with bookmakers Paddy Power. As part of the deal – running until the end of the 2012/2013 season – Paddy Power will offer their market-leading range of innovative betting products to Blues fans via the Manchester City website and also a specially created City microsite.
The tie up is part of the club's aggressive sponsorship strategy in the last 18 months. City are following the examples of Arsenal & Manchester United who have similar deals with Bet Fair & Betsson.
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