The race for the most desirable Euro 2012 mobile application hotted up today with the announcement of two official mobile applications from two principle sponsors of the tournament.
Both Carlsberg & Orange today announced the launch of official applications as they bid to appeal to the masses ahead of the tournament in Poland and Ukraine which kicks of in 66 days time. Carlsberg announced that their app which will me made available for free across both Itunes and the updated Google Play Shop.
It will include exclusive content in the build up to and during the tournament, this will come in the form of the latest news, live match commentary along with exclusive content from former Manchester United & Denmark goalkeeper Peter Schmeichel. (See the video below!). The drinks manufacturer is also promising special content for the England national team who they are also an official sponsor for, which should include official Uk brand Ambassador Gareth Southgate. He should be at the tournament as his role as a pundit for ITV.
French telecoms group Orange announced an official tie up with mobile phone manufacturer Sony mobile, as they look to create a number of bespoke products linked to the tournament. Linked to this will be the official Euro 2012 smart phone application. Which would include cross promotion competitions to win both Sony smartphones & tournament tickets. Currently there is no word on the price of the application, however expect a clamber from developers to create the most desirable free App, similar to a raft of apps created during the World Cup in 2010.
Both sponsor's will be looking to appeal to the raft of supporters expected to visit both Poland and Ukraine, when the tournament kicks off on the 8th of June. Co-host's Poland entertain Greece on the opening game of the tournament.
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