Last week Everton announced a new three year sponsorship with sportswear giant Nike. The deal seem's ideal for both sides for a number of reasons. Firstly Nike where on the look out for a new sponsorship deal after Aston Villa signed a new deal with Italian sports brand Macron. Whilst Everton represent a solid brand to associate with for the American giants.
With a longstanding coaching setup , a loyal and passionate fan base, and importantly a brand presence aliening the Liverpool side as "The peoples club" is a great choice for Nike. These are certainly the views held by Everton blogger Adam Partlington. "It's a great move for the club, in the past we have had problems getting our merchandise out in the past, so a deal with Nike put's up right there with Liverpool, Spurs, Manchester United and Arsenal, all in all a great commercial deal for the club."
A link up with the largest sport's kit manufacturers will quite obviously promote the club further, but i feel the club with certainly benefit in Thailand thanks to the existing long term deal with one of the country's most popular beer's Chang. Both Manchester United & Chelsea are both linked with Singha beer. So a tie up with Nike, coupled with a tie up with a popular beer brand would lead to a heightened presence in a country which is passionate for the Premier League.
While the issue of the clubs finances is still strongly debated between fans, this could certainly serve raise the profile of the club for any potential investors, and potentially lead to a move away from Goodison park. For now the deal can only benefit the club, who are currently above local rivals Liverpool, and are on the course for Uefa cup football after impressive victories against Manchester City and Chelsea already this season.
You can watch some of Adam's Talking Toffee episode's from his Youtube channel.
No comments:
Post a Comment