Samsung have announced today that they have linked up London side Leyton Orient to sponsor the League 1 side as they look to raise the brands presence in East London ahead of the Olympics which starts in 99 days time.
The
partnership, for the 2012/13 season, becomes Samsung’s third shirt
sponsorship, joining the commercial packages in place at Premier League
Chelsea FC and Swindon Town FC, who play in League Two of The Football
League.
In addition to the Samsung deal EA sports have agreed to sponsor the East London side, in a deal that echo's the one currently being used by current League 2 leaders Swindon. The EA logo will appear on the front of the Away shirt, and the back of the Home shirt. Whilst ore, Pro-Direct Soccer, has also
agreed a sponsorship deal with Leyton Orient which will see their logo
appear on the shorts of both Home and Away kits next season.
Andy Griffiths, managing director of Samsung UK and Ireland, said:
"We are delighted to add Leyton Orient to our football sponsorships in
the UK.
"Samsung is committed to supporting football at every level in this
country. We believe that the game can only flourish if the grassroots
are properly nurtured."
The choice of side is an interesting one for the South Korean brand, who are the one of many official commercial partners for the forthcoming London games. One of the overriding themes of the games are one of regeneration for the East of London, with the deal lasting way past the 9th of September after the closing ceremony of the paralympics games. This deal ensures that the mobile phone brand will have a definitive presence in East London till May 2013.
Speaking of the deal Orient Chairman Barry Hearn said: “We are thrilled to welcome Samsung Electronics as our club sponsors for the 2012/13 season. We're really looking forward to working with them during what we are confident will be a successful season for the club.”
Orient are currently battling relegation in League 1 and our just three points away from the drop with three games to go. They entertain Yeovil at Brisbane road this Saturday.
Speaking of the deal Orient Chairman Barry Hearn said: “We are thrilled to welcome Samsung Electronics as our club sponsors for the 2012/13 season. We're really looking forward to working with them during what we are confident will be a successful season for the club.”
Orient are currently battling relegation in League 1 and our just three points away from the drop with three games to go. They entertain Yeovil at Brisbane road this Saturday.
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