Finally it seem's that the FA have made one decision that could greatly benefit that could enhance the beautiful game. It comes as they have announced three "Digital ambassdors." who will represent their teams via the medium of Twitter. Amongst the players are Arsenal midfielder Steph Houghton, Bristol Academy's goalkeeper Siobhan Chamberlain & Everton Mildfielder Jill Scott.
The selected players will all have their accounts printed onto the sleeves of there teams respective football shirt. The move is an intelligent one by the league, As they look to build up a interest in the Women's game in the UK.Last year's Women's World Cup final was one of the most tweeted events of 2011 with 7,196 tweets per second.
Now from regularly staring at twitter during a televised game male star players regularly appear in the trending topics in the UK, so through active promotion of the respected accounts should lead to heightened interactivity and growth within the women's game. Which can only be good for the long term grass roots development of the game, ultimately leading to the women's national team winning the European and World cup's that have eluded them in the past.
It's not the first time that team's have turned toTwitter to promote themselves. Only this season Valencia printed their official Twitter account onto their shirts whilst against Barcelona, along with the sustained use of Twitter & search functions by both Manchester City & Arsenal to be accessed by fans across the world have lead to #askvincent and #arsenallive to be popular trends online.
The next step should be taken by the sponsors of the Premier League to promote their brand via twitter. Even if a brief sponsored hash-tag appeared on the Saturday they have the potential to be seen by 4.7 billion people, who watch the Premier League. Even from a basic tweet-to-win hash-tag would become a worldwide trending topic within seconds. It's only a matter of time before it's used.
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